Increase your client base and awareness of your business by focusing on these 4 strategies implementing a successful marketing and public relations plan for your company doesnt necessarily . Construction equipment market research consulting services as anyone thats been in the construction equipment industry for any length of time knows not only is global competition continuing to intensify but its doing so at an ever quickening pace. While general sales and marketing tips exist a one size fits all approach which doesnt consider what your business does will never be the most successful to really get results consider these effective sales and marketing tips for your equipment rental company image is everything. 52 marketing strategy fosse plans to market itself through a variety of methods first the company will use a referral system with local businesses we will also air radio spots and publish ads in a variety of commercial construction trade magazines in addition we will leverage our pre existing contacts with the local real estate companies. 41 market segmentation twm will focus on the large commercial construction companies with over 2 billion in annual revenue these companies are looking for heavy equipment machinery that will last for a long period of time will do the job effectively and quickly are easy to operate are extremely precise in control of movement and offer a high number of features including safety types of
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